Monday, June 17, 2013

Getting the Word out on the Sercos Portal

At last year’s Members Meeting of Sercos International in Hanover, Germany, Scott Hibbard of Bosch Rexroth Corp. gave a report on the status of Sercos North America, in which he announced that the Automation.com website would create a Sercos portal with a quarterly newsletter dedicated to promoting use of the standard.

It took a little while to get going, but the portal and the newsletter are up and running, and they’re filled with interesting information.

Hibbard, the vice president of technology for Bosch Rexroth, also called for member participation and emphasized that this opportunity to promote your Sercos products will only continue to exist if members support it. At IIS, we were glad to answer the call.  We used the portal recently, for example, to promote our move to add Sercos II and Sercos III capabilities to our EMC-2100 Emerald Automation Controller, and we’re one of the sponsors of the newsletter.

Automation.com publishes English-language e-newsletters on dozens of automation topics to an audience of more than 100,000 industry professionals in 150 countries, with the majority in

North America. You can participate by sending press releases to press@automation.com and application articles and other materials to content@automation.com. Advertising opportunities on the portal and in the newsletter are also available.

Remember, if you want to get noticed by potential customers, you have to get the word out on what you have to offer them, and this is a potent new tool for doing just that.